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Study: safety features some of the most desired vehicle features

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Study by J.D. Power

The study was done by J.D. Power. As part of the study, over 5,300 individuals were surveyed between January and March. All of these individuals were ones who, over the last five years, had made a new vehicle purchase or a new vehicle lease. One of the things the survey respondents were asked about is what sorts of technology features (out of 59 features covering a wide range of different functions) they would most want a vehicle to have.

The survey results indicate that safety features are some of the most desired features in a car. Of the top five most-wanted technological features, three were crash protection features. These three crash protection features were enhanced collision mitigation systems, night vision systems and blind-spot detection/prevention systems.

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Highest Desired Safety Features in Cars

Why do you think safety features are currently such highly desired motor vehicle features among drivers?

One would hope that drivers wouldn’t only be heavily focused on safety when thinking about desirable car features, but also when they are behind the wheel of their vehicle. Unfortunately, sometimes, drivers do not devote as much of their focus, energies and attention to safety as they should when driving, and end up engaging in dangerous driving behavior. Major accidents can result when drivers act dangerously out on the roads. Auto accident lawyers can provide legal guidance to individuals who have become traffic accident victims due to the conduct of a dangerous driver.

Source: Tire Business, “Consumers prefer auto safety technology to entertainment — Power,” Hannah Lutz, April 23, 2015

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